Thursday, February 26, 2009

no line on that horizon - choruss and its stupidity

this interaction with my own social media is a ephemeral task. but i do enjoy partaking from time to time.

here i sit drinking cold saki and listening to an illegal version of the new U2 album-- and i feel okay about that illegal bit because i have already pre-ordered the album and paid for it. i am a firm upholder of copyright law and IP rights-- but come on, discovery is the best market. i have already encouraged multiple music fans to buy the album because of my thoughts on it. and i still paid for it.

bringing me to the topic of Warner Bros. effort of Choruss. An organization to place a royalty fee into college tuition to help pay for the enormous amount of money lost because college students are 'illegally downloading' music as opposed to buying it. i argue that they probably don't have the funds to pay for it in the first place, and i doubt it is truly the college students that are 'file sharing- downloading- p2ping music content' that is disrupting the music industry. i pity the exec that truly believes so. how can a demographic that has little expendable income affect a market so? they are looking for handouts and it is a sad day if universities would allow them to encroach on the tuition fees they already charge. would love to see the oversight in this transaction... charging a blanket fee that will somehow reimburse copyright holders? i fear not. i say, let the dinosaurs die out as they hold onto aged incumbent ideas of their business--

if you are going to go after the money- there are better ways than targeting college students. seriously.

create better content- break the mold and distribute in ways that make sense. forget the p2p networks. they only exists because of the restrictions that old dinosaurs want to attach. focus on content-- cutting corners only works for so long. it is arrogant to think that an industry can create its own market, especially in a market founded on art -- listen to those that make up your market and you can see a better path to go down.

...or sue college students, or tax their tuition-- that sounds like a good answer for the music industry....

An idea like Choruss is absolutely wrong. it is defeat and submission all in the same action.